اشكالية تلقي الاعلام الثقافي

Abstract

Study summary: This study represent a shed of light on the relatively new topic of the media combines with the literary theories in their move from the folds of books to their practical application, focusing on the cultural media that included in the local radio. Where the work was divided into two parts, theoretical one and applied one, the first divided into four sections, the first dealing with culture and its relationship with the media and thier characteristics and elements, while the second topic tend the role of the media in enriching the culture and pointed to the specialist media and cultural media as well ,and the media and its role in the dissemination and generation of culture, and the third section tend to the study of the receiving and and there transformation from studying readers to studding the public, and the theory of receiving and their approaches to public influence and the media receiving of and the selectivity, the fourth topic was about the receiving in radio media , and the media discourse as well as in cultural contents ,and how the sender informative article and receiving combined efficiently and recipient relationship in the post contact culture. In the practical side we examine the application of the survey method as the most favorable to the exploratory studies and the questionnaire were used as a tool to search. We distributed the questionnaire to a search sample Composed of hundred units the study has been applied on them. And we came up through the search to important results like the effectiveness of the theory of receiving in the public Studies. The connection between the public and the radio and the cultural media and t